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Tala Hagras

Research · Beyond the Generic City

Homogenisation of Cairo’s Urban Horizons

Cultural Identity, Lived Experience, and Contemporary Urban Practice

Dissertation
University of Reading, School of Architecture, 2025–26
Length
5,039 words

01

The question

Is the future of Cairo’s architectural identity at risk, and how does it depend on balancing contemporary development with culture and context-responsive design? The dissertation treats homogenisation not simply as a style but as a social and spatial process shaped by economic pressure, government decisions and developers’ priorities.

Source: Dissertation, p.4, 5

This dissertation investigates how the growing homogenisation of the contemporary built environment of Cairo impacts its own architectural identity. Through a mix of different methods like a literature review, analytical urban drawings, critical observation, and semi structured interviews with practicing architects in Egypt, this research examines how homogenisation rises across multiple urban scales and how architects and communities deal with these pressures in practice.

Dissertation, p.1 (abstract)

02

Lenses and methods

Three theoretical perspectives and an Egyptian counterpoint frame a comparative urban analysis across scales.

  • Globalisation and the Generic City

    Koolhaas · Sassen · King

    Koolhaas’s Generic City describes urban environments that become detached from history, identity and site-specific context, prioritising efficiency, flexibility and scale. Sassen reads cities as nodes in global financial networks where architecture attracts investment, and King shows how models made in dominant cities are replicated elsewhere with little amendment to local culture or climate.

    Source: Dissertation, p.6, 7

  • Critical regionalism

    Frampton

    Frampton’s critical regionalism does not reject modernity but asks architecture to answer climate, topography, materiality and cultural context. The dissertation uses it as a lens for whether recent developments in Cairo respond purposefully to place or simply adopt generic global design.

    Source: Dissertation, p.7, 8

  • Phenomenology of place

    Norberg-Schulz · Pallasmaa · Zumthor

    Through genius loci, multisensory design and material presence, phenomenology reframes homogenisation as an experience of how spaces are felt, occupied and remembered, so that architectural identity is read as constantly changing rather than fixed.

    Source: Dissertation, p.8

  • Egyptian perspectives

    Hassan Fathy · Walid Arafa

    Fathy’s climate-responsive, community-led architecture and Arafa’s combination of contemporary design with culture show architectural identity in Egypt as something that has always changed through needs, environment and community life rather than global trends.

    Source: Dissertation, p.8, 9

  • Comparative case studies across scales

    Large-scale, state- and developer-led expansion (the New Administrative Capital); central districts carrying historic urban memory under contemporary pressure (Zamalek and West el Balad); and informal neighbourhoods that have grown organically through community-driven adaptation (Ashwa’iyat). The cases embody contrasting conditions: planned versus organic, formal versus informal, international versus local.

    Source: Dissertation, p.9

  • Analytical urban drawings and observation

    Mapping, sectional studies and diagrammatic analysis of urban forms, circulation, material presence and relationships, curated from direct observation and photographic documentation. Observation concentrated on street life, transitions between public and private space, climatic response and detailing.

    Source: Dissertation, p.10

  • Semi-structured interviews

    Interviews with practising architects working in the Cairo context, transcribed and analysed for patterns relating to market and development, climate responsiveness, adaptive reuse, public life and informal urban architecture.

    Source: Dissertation, p.10

03

An atlas of identity

Four urban conditions, four scales. Select a case to read the dissertation’s observations over Tala’s analytical drawings; the red annotations follow the theme you choose. The arrangement is schematic — a field of drawings, not a map.

Schematic arrangement by spatial condition — not a map

Across: planned to grown. Down: formal to informal. Positions describe each case’s condition and carry no geographic meaning.

The axes are the dissertation’s own contrasts — planned against organic, formal against informal. Nothing here is located; choose a case to read it.

Theme

Case 1 of 4

New Administrative Capital

Large-scale, state-led and developer-driven expansion — a new city of wide boulevards, isolated buildings and government districts.

The New Administrative Capital is read as the clearest example of generic homogenisation: a symbol of progress built from glass façades, neutral material schemes and repetitive office and residential blocks that resemble districts in London, Dubai or New York. The drawings show a spatial logic that prioritises vehicle movement over pedestrians, visual symmetry over social environments and spatial organisation over human engagement.

Observations

Built form
Most buildings are near-identical: glass façades, neutral palettes and generic office and residential blocks. Dissertation, p.13
Street life
Little or no public space, there mainly for show rather than as a social environment — unlike the always-busy street life of the rest of Cairo. Dissertation, p.14
Climate response
The adopted style is not made for Cairo’s climate; it relies on mechanical cooling instead of shading, courtyards and thick walls. Dissertation, p.13
Identity
A core example of Koolhaas’s Generic City: identity is replaced by bigger, modern designs detached from site specificity. Dissertation, p.14

From the dissertation

“Most buildings within the New Capital are identical, more or less.”

Dissertation, p.13

“The New Administrative Capital is a core example of Koolhaas’s Generic City, identity there is replaced by bigger and modern designs while their architecture becomes detached from site specificity.”

Dissertation, p.14

Source pages: 12, 13, 14

Hand-drawn skyline of Cairo's New Administrative Capital: a slender central tower flanked by blocky high-rises, black line with red pencil overlay.
  • Landmark tower
  • Repeated residential blocks
  • Empty, horizontal foreground

Built form. Isolated towers and a dominant landmark read against an empty, horizontal foreground: the skyline is composed for the distant view rather than the street. Dissertation, p.12

Figure 1 — the skyline of the New Administrative Capital.

Drawing by Tala Hagras · Dissertation, p.12, fig. 1

Built form across the four cases

Qualitative readings from the dissertation — not scores

  • New Administrative Capital

    Near-identical glass towers and blocks on wide boulevards; isolated objects composed for the distant view.

  • Zamalek

    Historic apartment buildings with balconies and ornament; detailing is being replaced in renovation.

  • West el Balad

    Downtown façades over commercial ground floors; storefronts becoming minimal and generic.

  • Ashwa’iyat

    Compact incremental blocks that grow storey by storey; some unfinished or semi-inhabited.

04

Architects’ perspectives

Five recurring themes from semi-structured interviews with practising architects in Cairo.

  1. 01

    Developer-led urbanism

    The dominant theme across the interviews: market-centred logic and developer control drive homogenisation, prioritising visual appeal, branding and financial efficiency over climatic, cultural and contextual design.

    Source: Dissertation, p.20

  2. 02

    Identity beyond façades

    Homogenisation reaches into social life: the decline of public space and street life through private compounds and gated development, and an identity that lives in the daily life a façade contains rather than in heritage façades alone.

    Source: Dissertation, p.20, 21

  3. 03

    Loss of climate responsiveness

    Sealed glass buildings disregard shading, courtyards and local materials; the climate intelligence shared by minarets, courtyards and arcades across eras has, in one architect’s words, fractured.

    Source: Dissertation, p.21

  4. 04

    Adaptive reuse and context

    Strategies that resist homogenisation: preserving historic exteriors while adapting interiors, and designing from site conditions, climate and human behaviour to encourage movement, interaction and belonging.

    Source: Dissertation, p.22

  5. 05

    Informal practices as carriers of identity

    The Ashwa’iyat are read not as failed attempts but as sites of organic identity, where murals and continued rituals such as hospitality keep core experiences alive alongside physical preservation.

    Source: Dissertation, p.22, 23

05

Insights and conclusion

  • “Across all four studies, homogenisation comes out as a complex process. It is controlled by economic ambition, developer control, and foreign architectural styles.”

    Dissertation, p.19
  • “These case studies demonstrate that architectural identity in Cairo is not vanishing overtime, but is being renovated bit by bit.”

    Dissertation, p.19
  • “Beyond façades and styles, identity is born in atmosphere, rituals, and interactions.”

    Dissertation, p.24

“Homogenisation is not a final outcome, but an ongoing back and forth discussion. Merely a negotiation between modernisation and memory. Cairo has the opportunity to change repetition into relevance and homogenisation into shared identity.”

Dissertation, p.25

These conclusions are the author’s qualitative analysis. The dissertation does not flatten its findings into a claim that modern architecture is bad: identity is shown changing through negotiation between development, memory, local practice and everyday life.

06

Limitations, ethics and sources

  • The research is limited by the number of interviews conducted. — Dissertation, p.11
  • Translation from Arabic to English may lose depth and intensity of meaning, and one interview was conducted by e-mail without discussion. — Dissertation, p.11
  • The selected case studies provide depth but do not represent all urban conditions within Greater Cairo, and time limited the extent of on-site observation. — Dissertation, p.11

The research followed the University of Reading’s ethical guidelines. Interviewees gave informed consent and chose to be named; drawings focused on public environments and architecture and avoided including individuals. — Dissertation, p.11

Reading edition (PDF, 28 pages)

Main text, bibliography and figure references. The appendices (interview questions, drawings, ethics documentation) are not included.

Bibliography

  1. Arafa, W. (2018) Building with Memory: Contemporary Architecture in Egypt. Cairo: Dar El Sherouk.
  2. Fathy, H. (1973) Architecture for the Poor: An Experiment in Rural Egypt. Chicago: University of Chicago Press.
  3. Frampton, K. (1983) ‘Towards a Critical Regionalism: Six Points for an Architecture of Resistance’, in Foster, H. (ed.) The Anti-Aesthetic: Essays on Postmodern Culture. Seattle: Bay Press, pp. 16–30.
  4. Ghorab, H. (2025) Interview by Tala Hagras, 28 December 2025, Cairo.
  5. King, A.D. (2004) Spaces of Global Cultures: Architecture, Urbanism, Identity. London: Routledge.
  6. Koolhaas, R. (1995) S,M,L,XL. New York: Monacelli Press.
  7. Lehta, N. (2026) Interview by Tala Hagras, 05 January 2026, Cairo.
  8. Leithy. (2026) Interview by Tala Hagras, 11 January 2026, Cairo.
  9. Molloy, M. (2016) Artist creates amazing murals across 50 buildings in Cairo, The Telegraph.
  10. Norberg-Schulz, C. (1980) Genius Loci: Towards a Phenomenology of Architecture. New York: Rizzoli.
  11. Pallasmaa, J. (2012) The Eyes of the Skin: Architecture and the Senses. 3rd edn. Chichester: Wiley.
  12. Salem, M. (2025) Interview by Tala Hagras, 24 December 2025, Cairo.
  13. Sassen, S. (2001) The Global City: New York, London, Tokyo. 2nd edn. Princeton: Princeton University Press.
  14. Zumthor, P. (2006) Atmospheres: Architectural Environments – Surrounding Objects. Basel: Birkhäuser.

Figure references

  1. Figure 1 — The New Administrative Skyline, drawn by Tala Hagras
  2. Figure 2 — The Large Grandiose Entrance into The New Administrative, drawn by Tala Hagras
  3. Figure 3 — The Linear Generic Formal Building Facades of The New Administrative, drawn by Tala Hagras
  4. Figure 4 — The Exterior Facade of a Typical Building in West el Balad, drawn by Tala Hagras
  5. Figure 5 — Street view of Facade in West el Balad showing balconies and street shading, drawn by Tala Hagras
  6. Figure 6 — The Exterior Facade of a Typical Building in Zamalek, drawn by Tala Hagras
  7. Figure 7 — Worm’s Eye View showing the narrow streets between building and use of shading, drawn by Tala Hagras
  8. Figure 8 — Ashwa’iyat Landscape Overview, drawn by Tala Hagras
  9. Figure 9 — Street View of Typical Ashwa’iyat Facade, drawn by Author
  10. Figure 10 — Image of Mural of Ashwa’iyat seen from the Highway, captured by Seed, El. (2016), via The Telegraph — third-party photograph, not reproduced on this site
  11. Figure 11 — Semi Inhabited Broken Down Ashway, drawn by Tala Hagras